Seen 'em Mall

OK, so I'm not much of a shopper - in fact, not a shopper in any way. But Bangkok is (in) famous for its Malls, and even I grudgingly admit they can be impressive. Today I was in the newest, shiniest one, called Paragon. Aside from the acres of waterfalls and the choreographed fountains, I was assaulted by 100" plasma TVs for sale (bigger even than a Matt Fradley), and tripped over the Ferraris and Lamboughinis littering the 4th(!) floor. But most alarming were the 3D flat-screen advertising TVs that are liberally scattered around. Remarkably convincing - you want to reach out and grab them - how do they do that then?